Kia Teases EV4 Sedan and Two Other Debuts for the 2025 New York Auto Show

On April 9, 2025, Kia held its 2025 Kia CEO Investor Day in Seoul, South Korea, and there, it shared its mid-to-long-term business strategies and financial targets as part of the Kia Plan S 2030. Long story short, it aims for global sales of more than four million vehicles and a worldwide market share of 4.5% by 2030, with growth targeted at new products and their commitment to electrification.

In terms of EVs, they want 1.26 million sales by 2030, a market share of 4.3%, and an overall operating profit margin of 11% on global sales of more than 3.2 million units. They want to expand into new categories, by the way – the Platform Beyond Vehicle (PBV) mobility strategy will include the PV5 in 2025, PV7 in 2027, and PV9 in 2029. As far as commercial vehicles are concerned, there will be a big reliance on the new Tasman mid-size pickup truck for emerging markets.

By the way, there's also a snippet of information regarding North America – Kia has confirmed the previous rumor of a dedicated pickup truck for the United States. Don't worry, it won't be the quirky Kia Tasman from Australia. Instead, we're talking about an "EV pickup truck based on a new EV platform designed for both urban and outdoor use. With this innovative model, Kia targets mid-to-long-term annual sales of 90,000 units and a seven percent market share. The vehicle will feature best-in-class interior and cargo space, a robust towing system, off-road capabilities, and advanced infotainment and safety features."

Speaking of America, the short-term goal is to make a splash at the upcoming New York International Auto Show (NYIAS) starting next week, the largest and oldest such event. They will celebrate the 125th anniversary of NYIAS with the industry days on April 16 and 17, and the ones open to the public between April 18 and 27. Kia America is returning to NYIAS with "three significant vehicles." As teased in the accompanying image, one of them will be the newly introduced Kia EV4 Sedan, which is making its way across the big pond – aka the Atlantic Ocean – following the European launch in February.

These three debut vehicles are from separate model lines, with two of them using all-electric powertrains. The third one 'offers a sporty and versatile approach in the compact car segment,' so we could be dealing with the second generation of the Kia Seltos because the refreshed Sportage family is already well-known. So, what do you think? Could the Kia EV4 Sedan make a splash in New York with its curious design? Also, which one is the second all-electric model?